Unibank to air ‘People’s Bank’ TV program in March

02/26/2016

Unibank said today it will air its TV program called “People’s Bank” in March. According to a bank’s press release, the TV program is designed to raise the financial literacy of the population and to provide a detailed description of banking services.

Armbanks, 25 February 2016

Unibank said today it will air its TV program called “People’s Bank” in March. According to a bank’s press release, the TV program is designed to raise the financial literacy of the population and to provide a detailed description of banking services.

Public surveys conducted separately for each release of the program will help understand the level of awareness of people about a particular banking service, while the bank’s experts will explain how to use these services, how to properly manage finances, plan and implement cost savings.

Unibank is the first bank in Armenia to have auctioned its shares through an IPO at NASDAQ OMX Armenia. To qualify for the listing the bank had to meet a number of requirements. Under one of them the proportion of freely tradable shares should be at least 10%.

The decision to conduct an IPO was prompted by Unibank’s ambition to reach a new development level and become a people’s bank.

Today Unibank runs 45 branches and 50 promo points providing services to over 300,000 customers.